Are you into "pinning?" When I first joined Pinterest, I wasn't a very enthusiastic pinner, but as time went by, I became more and more interested in using Pinterest as a business tool and for finding inspiration for craft projects. Every day I gain about 35 to 55 followers, and now I have over 14,700! If you want to see my pinboards HERE is the link.
My most popular pinboard is Creative Flowers. I have over 5,000 followers for that pinboard alone. A few of the projects shown are my own, but there are oodles of others of every variety to inspire, and links to the tutorials in many cases.
These fabric flowers are easy to make. You can view the tutorial HERE.
Another type of "Rosette Corsage" that I sell in my Etsy shop:
According to Pinterest, the average pin gets re-pinned 11 times. People are more likely to pin images that are long vertically than short and squatty, and people are most likely to follow boards that have at least 20 to 30 pins on them. Pinterest has their own blog that's interesting to read. If you've never visited, HERE it is.
If you aren't yet using Pinterest to promote your business, such as an Etsy shop, you might want to sign up for Pinterest for Business. HERE is the link you need to get started. After signing up for Pinterest for Business, you must "verify" your website, which means that you have to claim that you own it. HERE is the link for you to do that.
Once you are up and running with Pinterest for Business, I have a few more tips: add fresh pins regularly so your followers see new pins in their home feed. Pin items directly from your Etsy shop or other online venue and note the prices in your pin description.
The Pinterest for Business Blog is a second blog Pinterest maintains that's full of helpful posts. They give examples of business success stories such as Sephora, the makeup giant; Lowes, the home improvement store; and Etsy, who now has 800,000 online shops, that have used Pinterest to grow their business.
Photo Credit: Pinterest
If you have product lines that are geared toward different groups of people, you might consider creating pinboards for each of them. "Gift Ideas for Girls" could have a mix of your creations and some non-competitive pins from other boards. "Teacher Gifts"; "Father's Day Gift Ideas", "Handy Things for Travelers" and "Things New Homeowners Need" are just some ideas for pinboards to get your creations on different boards that might reach unique groups of customers.
To gain insight into what's going on with pinners in relation to your pinboards, you'll want to access some analytics. Head over to the Pinterest Help Center to learn about it all. Don't worry, it's not hard to understand!
If you have any of your own "Pinteresting" tips, feel free to leave them in my comment section!