I've had so much fun looking through my auction finds, especially a box lot of three catalogs including two from Montgomery Wards and one from Sears. The Sears catalog for Spring and Summer 1939 is my favorite. It's like a little time capsule, page after amusing page despite the nondescript cover.
Off on life's greatest adventure - heads up - unafraid! these two can live on one income. They've figured it out. Thrift, saving and a Sears catalog - what's there to worry about! Their money's going a long way - and so are they.
Life-long friend of the family budget, Sears Catalog is yesterday's, today's, and tomorrow's answer to having more and spending less.
Hmmm, that almost sounds as if it was written recently! But the pictures inside show how different the fashions were back in 1939, and the prices certainly were bargains by today's standards. Women often made their own clothes, and the picture below shows the array of fabrics Sears offered:
Here are some 'tween girl clothes. All dresses are $1.00 each!
Let's look at undergarments for a moment. One can see where Spanx are a definite improvement over the medieval torture devices women used to put up with!
These washers look almost like robots.....
Maybe for a brief time in American history, accordions were considered "hip", an instrument played by "hep cats". The fellow in the ad below looks like he is having a little too much fun:
These linoleum samples seem to jump right off the page!
I'll end this post with a great picture of art deco streamlined radios, a real classic design: